If that great tech didn't produce great benefits, then no amount of marketing would create commerce.

Tech isn't product. It's a means of creating awesome product. Marketing is just letting people know there is a wonderful new kind of product, in the end. The product, not the tech, is what is marketable.

Also, skullduggery by clever marketers impacts markets, as it did in the VHS/Beta market. I once competed with Michael Dell for networking contracts with the State of Texas, and he kicked my ass.

I wouldn't bribe anyone, or use any of the other means of ingratiating purchasing managers for state agencies. I'm not accusing Dell of corruption, but that's what I think happened. These things matter a lot in certain markets. I'm not competitive in those markets, and it doesn't matter what tech or products I'm moving.

If content creators can't make money on Hive, they're going where they can make money. That's why so many dissidents are still on Youtube, even self-censoring to cling to that platform.