Creating a valid utility for a project is an organic way of creates hype for it. Let's take @inleo for example that continues to create value and utility. It's becoming easier for more new users to join #hive through InLeo because of the value created. With an organic connection with @Breads we now have new users joining InLEO from the Breads Space show since they need to win/claim their Giveaway attached to this show. That's an organic way of creating hype for a project.