Creating a valid utility for a project is an organic way of creates hype for it. Let's take @inleo for example that continues to create value and utility. It's becoming easier for more new users to join #hive through InLeo because of the value created. With an organic connection with @Breads we now have new users joining InLEO from the Breads Space show since they need to win/claim their Giveaway attached to this show. That's an organic way of creating hype for a project.
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Definitely, utility is vital and that's one thing projects or founder's needs to understand, even with hype if the project is not adding value, it will be dropped later.
That's very true. Utility is the main deal. This is one of the things that every crypto participant should look out for.