It's not easy to get a business started, especially on hive (at least in my opinon). But if you bring/start a business on Hive, then it's really easy to find support and like minded people here.
Hive communities are the kindest, warmest and most helpful communities I have seen on the whole internet. Everyone who can run a business on these grounds is really lucky.
You are absolutely right about that! That's why it is surprising to see just a few apps that succeeded... But, we have to admit that all these people creating stuff are pioneers, including us using crypto and building a better world through it!