Did Apple Just Kill Social Apps?
iOS 18 will allow users to select which contacts to share with an app instead of revealing their entire address book. Apple doesn't think the change will hurt developers, but some startups have seen contact sharing drop significantly since the iOS 18 change. The ability to quickly connect new users with friends can mean the difference between success and failure for apps. This change could mean friend-based social apps may eventually be replaced by apps like TikTok which show users content based on what they like rather than who they're connected to.