The article is about AI applied to e-commerce. In this case, they concluded that 2 years worth of data (transactions, user searches, cart abandon and many more) led to the best results in terms of profitability of the model
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Ooh, so it's an AI model that manages the e-commerce side of a project?
Yup! It's an AI model used to provide recommendations, rank search results and do some other stuff in a personalized way to each user that browses the e-commerce