cut me to it; wanted to write about this as well. What struck me from the zerohedge article was that they basically want to create Hive without knowing that we already exist:

Game Plan:

1.) "Solve Free Speech"

    1-a) Step 1" Make it censorship-FREE by radically reducing Terms of Services (now hundreds of pages) to the following: Twitter users agree to:
        (1) Use our service to send spam or scam users,
        (2) Promote violence,
        (3) Post illegal pornography.
    1-b) Step 2: Make Twitter censorship-RESISTANT
        Ensure censorship resistance by implementing measures that warrant that Twitter can't be censored long term, regardless of which government and management
        How? Keep pushing projects at Twitter that have been working on developing a decentralized social network protocol (e.g., BlueSky). It's not easy, but the back-end must run on decentralized infrastructure, APIs should become open (back to the roots! Twitter started and became big with open APIs).
        Twitter would be one of many clients to post and consume content.
        Then create a marketplace for algorithms, e.g., if you're a snowflake and don't want content that offends you pick another algorithm.

Crazy, huh?

https://www.zerohedge.com/markets/now-twitter-belongs-elon-here-what-he-will-do-platform-his-own-words