Most of the accounts being created are alts to farm rewards sadly.
I believe we need more dApps that don't depend on the reward pool that are interesting to those outside of Hive.
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I can assume people are grabbing good account names in hope of selling them later. I think we have a good range of dapps, but still hardly anyone has heard of Hive and you wouldn't know that some dapps use it.
I remember Dan squatted the big names early on and Nog got the rest.