Social media is hard af to be successful. Less than 1% of people who do social media have any reasonable amount of success, much less do "well". It takes a lot of work to build an audience, to keep their attention, and create a bond.
Hive is social media. Hive has the same issues, in fact I would say Hive is easier than most social media sites, I've had some success in social media, but I have done far better on Hive than anywhere else. I also put far more time and attention into it as well.
The thing I think a lot of people don't realize, you are not entitled to an audience, you need to earn it. While this is critically important for social media, it's hard when you see someone post a meme they stole from Reddit and they made $40 and you poured your soul into a post and made $0.20. The other thing about Hive is it is not fair. The distribution will always have flaws as the distribution is controlled by humans.
That being said, I have always recommended people since I got here to focus on respecting your reader's time and attention, always try to offer value, and never focus on yourself. I don't know shit, and I might be full of it, but those have always been my core tenants regarding how I interact here.