Piggybacking on what @adamada mentioned (as well as a few others including yourself), I think Hive can benefit from large community adoption and onboarding. Crypto is scary for many people and I think a good % of those people who are scared are also hesitant to follow online guides or trust strangers when it comes to their money.
Community leaders can help transition those communities to Hive using their existing rapport, trust, and experience within their community. I deal with lots of different types of people outside of Hive and plan to onboard a large community later in the year once I have a few more things ready on my side for them. I think this also goes hand in hand with great marketing as we reach out to communities and help them understand the value of bringing their community to Hive (such as myself).
I think we can continue to create great value in Hive through second layer opportunities such as $PIZZA or $POB or $BRO or any other active projects and by keeping users IN THE HIVE ecosystem, rather than sending them outside of the ecosystem (such as BSC). Without writing a book, I really hope to see more time spent in this area as community adoption can seriously thrive through second layer opportunities.
I also agree, more dApps. People love 'things to do'.
I'm excited for the future of our ecosystem! Thank you for your post.