That's an interesting application of technology in daily life.

To be honest I don't think the use cases they mentioned would be groundbreaking just because they are in clothes but the concept of having a piece of fabric hooked up with state-of-the-art technology itself is impressive to me. Lots of possibilities.

Imagine a football coach getting real-time data from the team through their smart uniforms and being able to adapt the strategy on the go. That's probably a very simple use of the technology but it makes you think of what could be achieved with that.

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