The fact that one can actually buy airtime directly from the Electroneum app with the token in some African, South-American, etc countries, gives it some very good reception. Those who earn it can withdraw to exchanges or buy stuff at shops that accept Electroneum in these regions. That gives it traction. Real-world use.
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That is an advantage for sure! I do really like the fact that it's useable, but the centralisation of it put me off TBH!
I used the small bits of ETN I had 'mined' to buy airtime and stopped using it after the airdrop stopped. That was before KYC officially kicked in. I guess the main reason I stopped using it was the fact that I was not interested in working or ordering jobs on Anytask.
By complying with KYC Electroneum positions itself as a 'clean' token more likely to be accepted across borders by regulation bodies and companies.
It does seem to have changed quite a lot since its original plan!
There isn't a lot I want from anytask either.