Marketing Planning and Contents of Marketing Planning!

To achieve the goals and objectives of the business organization, marketing planning is the preparation of an advance plan of what will be done in the future, how to do it, where it will be done, who will do it, etc. This is an uninterrupted process. So, marketing plan is a written and concise form of all the work which indicates the knowledge acquired by the marketer and marketing of the organization by analyzing the market. The plan contains guidelines for the operation of the marketing program and the allocation of funds during a specific plan period. For example, if the marketing objective of an organization is to sell 5,000 units of products annually; Then the various departments under the organization will work together to achieve this objective. The production department will prepare 5,000 units of products, the finance department will spend on various sectors including procurement of raw materials for the preparation of products, the human resource management department will hire and train staff for the preparation and sale of products. As well as marketing programs or activities such as pricing of products, delivering products to the right place, and working to expand marketing. Once all these activities are coordinated, the marketing objective (to sell 5,000 units of products) will be achieved.

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Contents of Marketing Planning
The organization adopts marketing plans for each of its businesses, products or brands. Small businesses typically prepare marketing plans on a much smaller scale or by following a simple process without strictly following the structure; Large organizations, on the other hand, formulate plans following specific structures. The following is a list of topics covered in the marketing plan:
(1) Executive Summary - Summary or key information of the plan
(2) Situation Analysis - Market Situation, SWOT Analysis, Competition, Delivery, Other Issues;
(3) Marketing strategies - mission, marketing objectives, economic objectives, target markets, market positioning;
(4) Marketing practices - product, price, distribution, communication, marketing research;
(5) Financial decisions - break-even point, sales forecast, cost forecast; And
(6) control- implementation, marketing Institutions, plans for coincidences.

Marketing Strategies:
The strategy adopted to achieve marketing objectives is called marketing strategy. Marketing strategy is the marketing ‘rationality’ through which the organization expects to achieve its marketing objectives. It also provides an explanation of how the marketing strategy will address the threats described in the plan and what the strategy will be to seize the opportunity. Marketing strategies refer to-missions, marketing goals, financial goals, target market.

Marketing Tactics:
Marketing Tactics is the decision of who, how, when, how much money will be spent on marketing strategy. That is, a work plan is a plan that details who will be responsible for the marketing activities and how much budget and time is required to execute the marketing strategy. In order to transform marketing into action plan, work methods of product, price, distribution, communication, marketing research etc. are adopted.

**Financial Planning: **
The organization adopts financial planning by analyzing sales, expenses and break-even points. It can also get an idea of the unspecified variables by analyzing the risks.

Control:
Marketing control is the process of monitoring whether marketing is being carried out in accordance with the pre-determined norms and taking corrective action if it deviates from the norms. That is, through marketing control, the results of marketing strategies and plans are measured and evaluated, and corrective measures are taken, ensuring that marketing objectives are achieved.

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