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Yes, we need to do that. I think the language barrier still scares some people away. One of the things Hive-BR community is doing is trying to incentivize more Portuguese content to try and change that.

How many are in that community?

The total population is close to 215 Million

A couple hundred thousand people should be nothing if the country is struggling.

Perhaps this upcoming 'rebrand' will encourage greater expansion/adoption into such areas. Local involvement is crucial in facilitating better understanding and offering means for involvement/growth.

Yeah. It will be interesting to see what the rebrand does and how it plays out. What is involved? That is what I am looking for.

Same. It is an 'opportunity' to explore new growth - if approached correctly.

Without a doubt. It is a huge opportunity and a reason for a renewed excitement if you will.

Have to frame it properly and promote it in the right manner.