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Yes, Drama is a "feature" of all social media and social engagements, to different degree. Focusing on what matters is a great skill to aim to develop.

We could make a case that the existing platforms not only encourage it but also bake it into their business model.

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Very true! I might even go as far as to say that some other platforms could find themselves struggling to survive in a drama-less environment. But as you said, put our heads down and do the work, always a brilliant strategy.