After climbing 346% in 2023, it was hard to imagine MicroStrategy's stock finding another gear. But it did.

The company's share price has jumped 467% this year on the back of a bitcoin-buying strategy that's made founder Michael Saylor a crypto cult hero.

In mid-2020, the company announced a plan to start buying bitcoin. Up to that point, MicroStrategy had been a middling business intelligence software vendor, but since then, its purchased over 444,000 bitcoins, using its ever-increasing share price as a way to sell stock, raise debt and buy more coin.