Roku's market Dominance and Smart TV Growth

The survey also sheds light on the devices cord-cutters use:

• Roku remains the market leader, with 66% of cord-cutters using a Roku device.
• Smart TVs are gaining ground, becoming the second most popular option at 37%.
• Other notable players include Fire TV (30%), laptops/PCs (29%), and Apple TV (12%).

Interestingly, Roku's dominance has slightly decreased compared to previous years, while smart TVs continue to gain market share.