This is surprising.

Peacock Is Fastest-Growing Streaming Platform In Terms of Time Spent

In its latest forecast on time spent with media, eMarketer has broken out Peacock and Max for the first time. The report highlights that Peacock is the fastest-growing streaming video service in terms of time spent. Meanwhile, platforms like Disney+ and Hulu are expected to see a contraction in time spent due to their crackdown on password sharing.

Peacock is expected to finish the year with robust double-digit growth of 15.0%, increasing the average time spent from 12.9 minutes to 14.9 minutes per day among adult users. This follows a 3.3% decline last year due to a loss of subscribers.

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