Samsung TV Plus Hits 88 Million Users: Leading the Shift Toward Free Streaming
Samsung TV Plus, Samsung’s free ad-supported streaming (FAST) and on-demand (AVOD) service, has become a significant player in the streaming landscape. Currently reaching 88 million monthly active users and driven largely by U.S.-based viewers within the 18-49 demographic, the service has grown to become the most-used app on Samsung TVs in then United States. Its popularity shines a light on the momentum swinging towards free alternatives like FAST services while subscription fees climb across the board.
Wait what? Never heard of this. Is the global or just US?
I dont know much about what Samsung is doing.
But I do know that Roku is kicking ass. They make a television and have an application that is on them. It is a streaming app that lets people watch for free (with commercials).
Noted, will check it out!
Samsung TV Plus and the Appeal of Free Streaming
Samsung TV Plus offers hefty library of free content, with over 3,000 channels and thousands of on-demand titles across genres. Once reserved for pay services, this alternative is meeting a demand for convenient streaming without subscription fees. This approach has driven a notable 50% increase in global viewership over the past year, with on-demand viewership alone rising by 400% year-over-year. The service is designed to blend live TV and on-demand streaming. It gives users a straightforward experience along with a variety of content without additional costs.
With an emphasis on easy access, Samsung TV Plus supports a wide array of Samsung devices. From Neo QLED TVs to Galaxy smartphones, this approach extends the service’s reach. Currently available in 30 countries, with recent launches in Singapore and the Philippines, plus an upcoming launch in Thailand, the app has been a major asset in Samsung’s ongoing effort to expand its global footprint.
Samsung TV Plus’s free, ad-supported model has gained particular traction among Gen Z, Millennials, and Gen X users in the U.S A key demo for advertisers, this audience creates an enticing platform for ad-buyers. In keeping with progress, Samsung Ads has developed interactive ads around popular genres and shoppable experiences in order to directly engage viewers.
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