Eyewa also keeps prices low: In the Gulf states, Eyewa’s entry-level eyeglasses, including lenses, are priced around $100, approximately 50% less than similar products available in traditional stores.

Scaling its omnichannel experience
As an e-commerce platform, Eyewa exclusively served customers who already had prescriptions and knew the glasses they wanted. But that’s not exactly a mass market. So it began opening retail stores in December 2020 as Covid lockdowns slowly lifted.

The move allowed it to reach a broader customer base, as most eyewear shoppers still prefer in-store experiences to try on frames and complete their purchases. This also allowed Eyewa to own the full customer journey by providing eye examinations, which could only happen in physical stores equipped with optometrists and exam rooms.