The new device will be a direct rival to established products, including Amazon’s Echo Show and Echo Hub, and Google’s Nest Hub — smart home tablets that control other devices, including smart speakers like Amazon’s Alexa and Google Nest.

Apple is planning to price the display similar to that of competitors, so it could be in the $150 to $230 range. A higher-end version, which will have a robot arm that can move the display, would cost about $1,000, sources told Bloomberg.