Companies should not collect sensitive information through privacy-invasive ad tracking technologies;
Companies should carefully examine their policies and practices regarding ad targeting based on sensitive categories;
Companies should address the lack of user control over how their data is used by systems as well as the lack of transparency regarding how such systems are used, and also should implement more stringent testing and monitoring standards for such systems; Companies should not ignore the reality that there are child users on their platforms and should treat COPPA as representing the minimum requirements and provide additional safety measures for children;