The middle class in the developed world has been pushed toward the poverty line for over 40 years. The top earners and wealth owners still buy Mercedes, but the rest of the world sees that there is now choices that suits their needs and not break the bank. Tesla is as much desired brand as Benz if not more (just an example). Zeekr gives you materials on par with Benz for half the price. EV’s are basically democratizing car sales.