Generative AI has also become a useful tool for professionals in many fields. According to a survey, 97% of software developers have used AI tools to support their work. Many journalists, visual artists, musicians and filmmakers have adopted AI tools to create content more quickly and more efficiently.

Yet most of us are not actually prepared to pay for a service that draws funny cartoon cats or summarises text –- especially since attempts at AI-supported search have shown to be prone to errors. Apple’s approach to deploying artificial intelligence seems to mostly be a mishmash of existing functions, many of which are already built into popular third-party apps.