A Business Insider piece notes that firms including PwC, Amazon and Goldman Sachs are using badges to record employees’ working locations. According to one recent survey, 62% of organizations plan to use badge swipes to track attendance.

It’ll be incumbent on SwiftConnect to show it can deliver convenience without undue surveillance.

“Our platform is founded on a privacy-by-design principle where we collect the minimal amount of user information necessary to operate the service,” Kruger said. “Our customers retain full control over user data we process on their behalf.”