Narrow focus — ‘huge’ market
Agicap’s relative success comes down to a narrow focus on treasury management software — it isn’t trying to do everything at once like most fintech startups.

It’s also a relatively untapped market as many companies still rely on Excel and file exports from bank accounts and ERP software. Evidence of this lies in a recent study Agicap did with 500 European CFOs of midmarket companies. When asked about the tool of choice to manage and forecast their cash positions, 80% of them answered Excel.