Musk, a tech billionaire who was one of Trump's top donors and most vocal supporters during his campaign, has emerged as one of the president-elect's closest advisors. His outsized influence over Trump has led to growing consternation among Democrats, foreign leaders and business executives, some of whom compete with Musk's companies. Along with X, Musk runs vehicle maker Tesla, defense contractor SpaceX and brain tech startup Neuralink.
Krishnan will likely work closely with David Sacks, another tech executive who has a long history with Musk. Trump earlier this month named Sacks — a venture capitalist, former PayPal COO and popular podcaster — as "czar" of crypto and AI.
Trump on Sunday also tapped Ken Howery, a co-founder of PayPal and Founders Fund, as his pick for U.S. ambassador to the Kingdom of Denmark. And he appointed Michael Kratsios, who was most recently a managing director at tech startup Scale AI, as the director of the White House Office of Science and Technology Policy. Kratsios served as chief technology officer during Trump's first administration.
In addition, Trump named former Uber executive Emil Michael as undersecretary for research and engineering.
Tech business leaders cheered the choices in social media posts. Former Meta executive David Marcus called Trump's selections "remarkable picks," while Box CEO Aaron Levie said the choices were "very strong."
Since Trump's election victory, a slew of tech companies have thrown their support behind the president-elect — a significant departure from his first term, when the industry at large maintained a tense relationship with Trump.
He noted AI's "positive impact on nearly all aspects of our work," highlighting how the technology was key to rebuilding the company's online advertising business that took a lashing from Apple's iOS privacy update in 2021. Additionally, he said AI underpins Meta's more nascent projects, such as its Ray-Ban Meta smart glasses and experimental Orion augmented reality headset that Zuckerberg believes could represent "the next computing platform."
Zuckerberg's comments about AI underscore how the technology has become Meta's top priority, directly impacting the company's business and potentially paving the way for future revenue opportunities. Unlike the company's more conventional services, like Instagram and Facebook, AI is an infrastructure technology that Zuckerberg wants hardwired into its various products, particularly as competitors like OpenAI continue to make inroads with consumers.
While OpenAI's GPT family of AI models help power apps like ChatGPT, Meta's family of Llama AI models feeds the company's newer generative AI features like the Meta AI digital assistant. That chatbot represents Zuckerberg's primary way to introduce generative AI technologies to its billions of users.
Bitcoin Strategic Reserve Anticipation Soars
This ban aligns with Russia’s broader efforts to integrate digital currencies into its financial strategy. Lawmaker Anton Tkachev has recently proposed the creation of a Bitcoin Strategic Reserve to mitigate risks posed by traditional foreign exchange reserves.
Highlighting the vulnerabilities of fiat reserves to inflation and sanctions, Tkachev suggested Bitcoin offers a resilient alternative, as it operates independently of centralized controls. He argued that digital currencies provide protection against geopolitical uncertainties and ensure financial stability in a sanctions-laden environment. The move reflects Russia’s recognition of Bitcoin’s potential to act as a hedge against economic challenges while embracing a decentralized future.
On the other hand, it also comes after President Vladimir Putin signed a crypto taxation law in late November this year. This law officially recognizes digital assets as property.
"Meta AI is on track to being the most used AI assistant in the world by the end of this year," Zuckerberg said at Connect.
The company has been increasingly releasing new generative AI features for advertisers to continue improving the efficiency of its online advertising platform. And with the hiring last month of Clara Shih, who had been Salesforce's CEO of AI, to lead a new business AI group, Meta aims to build a more enterprise-focused unit in the new year.
Meta's all-encompassing approach to AI has led analysts to predict that Meta is positioned for more success in 2025.
Analysts at Jefferies chose Meta as one of generative AI's "winners" heading into 2025, writing in a Dec. 15 note that the company's massive user base represents "one of the richest surfaces to introduce Gen AI tools." Truist Securities analysts said in a note last week that the Meta AI digital assistant could challenge Google's search as "an answer engine for all kinds of queries" and that the social media company is likely to outperform in 2025, potentially benefiting from offering businesses more advanced customer service chatbots.
"We believe META has a unique opportunity to introduce Gen AI tools to the almost 4B users & >200M businesses across its family of apps," the Jefferies analysts wrote.
Meta declined to comment for this article, but pointed to previous statistics and executive comments about AI.
He launched the Meta AI chatbot in 2023 to rival the generative AI chatbots of competitors, most notably OpenAI's ChatGPT. In April, the company brought it to the forefront of each of the apps in its empire by putting Meta AI in the search bars of Instagram, Facebook, WhatsApp and Messenger.
But because the company doesn't offer a stand-alone Meta AI app, it's difficult to directly compare its usage to similar services like ChatGPT or Anthropic's Claude, said David Curry, the data editor for insights firm Business of Apps.
When it comes to monthly active users, the most popular of these generative AI chatbot apps is ChatGPT by a wide margin, followed by Google Gemini, Microsoft Copilot, Claude and Perplexity, Curry said.
The Meta AI "standalone website gets less than 10 million views per month, putting it far below the major services (ChatGPT, Gemini, etc) and even lower than some mid-range players like Anthropic," Curry said, based on data he accessed via the Similarweb web-tracking service.
MicroStrategy has prepared and suggested changes to the 2023 Equity Incentive Plan to continue this Bitcoin-centric strategy. Such changes include vesting equities to the new directors to remind the company of the vision set for Bitcoin investment and expansion.
Meta's finance chief, Susan Li, told analysts in July that India has become the company's "largest market for Meta AI usage." That usage has coincided with promising signs of retention and engagement on WhatsApp, Li added.
Among those users is Sonny Ravan, a music producer in Pune, India. Ravan said he finds Meta AI, which he uses through WhatsApp, helpful for learning about the history of songs that he enjoys. He also uses it as a tool to learn about people in the music industry who he plans to work with or meet, describing it as great for preparation.
MicroStrategy’s Bitcoin Holdings and Impact on Valuation
MicroStrategy now owns 439,000 Bitcoins, which are equivalent to about $42 billion at their current price. This means it is amongst the largest owners of Bitcoin in the world, behind only Satoshi Nakamoto, BlackRock’s Bitcoin ETF, and Binance. This shift in the company’s main focus to Bitcoin in 2020 has seen its valuation increase 80 times, with its current market capitalization potentially hitting $82 billion.
Executives at the firm, including the co-founder and executive chairman, Michael Saylor, have maintained high levels of support for the Bitcoin strategy, citing its ability to deliver higher growth rates in the future.
Sathish Thiyagarajan, 30, a technical support engineer for marketing tech firm GoX.AI, said he's increasingly using Meta AI as a search tool via WhatsApp, which he noted dominates the Indian market for mobile internet communications.
"While I'm talking with my family or my friends, if they're saying something to me and I have to search something, I'm not going to go to Google," said Thiyagarajan, of Chennai, India. "I'm just going to put the phone in the speaker mode, and I'll immediately search through Meta AI."
Stock Performance Amid Bitcoin Volatility
MicroStrategy’s stock (MSTR) has fallen for some time, even though it is featured in the NASDAQ 100 Index. On Monday, the stock fell 8.78% to $332, down 19% on the week and 17.65% on the month. From its high of $472 in November, the stock price has now pulled back by 30%.
Other factors include the recent fluctuation in the bitcoin market, which has also affected the firm’s stock. Bitcoin reached an ATH at $ 108k, yet there is pressure selling, and it has gone down to $90k, which marked a weekly loss of 11.52%.
Nevertheless, MicroStrategy sees its Bitcoin-focused strategy and future growth in the same terms and expects a more favorable legal framework in the United States.
SonicX facilitates a smooth onboarding experience through account abstraction, allowing TikTok users to log in with their TikTok accounts. This approach removes the necessity of creating and linking a web3 wallet, as one is automatically generated for them. Additionally, transactions carried out within the app are gasless, enabling users to participate in blockchain activities without the need to sign any transactions. As a result, users enjoy a smooth and familiar experience similar to using traditional Web2 applications, where processes are straightforward and hassle-free.
For promotional efforts, SonicX uses targeted advertising on TikTok and collaborates with content creators to optimize campaign visibility through the platform’s algorithm. Users can easily navigate to SonicX or Sonic’s official TikTok through links provided in advertisements. Furthermore, the Sonic SVM account functions as a central hub for branded challenges, live streams, and interactive games, emphasizing both gaming and blockchain education and providing users with straightforward guides and tutorials.
However, Thiyagarajan said he only uses Meta AI when he's on his phone. If he's at his computer, OpenAI's ChatGPT is his preferred AI chatbot.
Not everyone is a fan of Meta AI's bundling into WhatsApp's search functions.
Jawhar Sircar, 72, a retired government official in Kolkata, India, called the Meta AI search feature in WhatsApp "quite a nuisance." That's because whenever a user pauses while typing out a name in the search-find box, the Meta AI technology quickly "picks up whatever has been typed" and generates what he describes as unnecessary search prompt suggestions.
A snapshot for the SONIC token distribution has yet to be taken, which means that new users joining SonicX on TikTok remain eligible for the airdrop scheduled for January, according to a representative from Sonic SVM. With TikTok boasting over 1 billion monthly active users, projected to exceed 2 billion by 2029, there lies an opportunity for blockchain adoption through this social media platform, particularly among the Gen Z demographic.
Sonic SVM is focused on creating a TikTok Chain via its App Layer, facilitating smooth integration for various projects. Recently, the team unveiled several new games that will be launching on SonicX.app, including Hunting Field and Fomoney2048. These initiatives represent the latest phase of Sonic SVM’s preparations for the upcoming Token Generation Event (TGE).
As far as the popularity of Meta AI in India, Sircar said he thinks the feature is mostly used by companies, technologists and other professionals who "are getting hooked to AI" alongside the Indian government's continued investment in regional computing infrastructure.
"Professionals and companies have started using AI, but the general user has no need, at least not on the Meta platforms," Sircar wrote in an email.
Meta's AI strategy for advertisers
Advertising is still the key to revenue.
Meta said in December that over 1 million advertisers had used the company's GenAI tools to create more than 15 million ads in a single month.
"We estimate that businesses using image generation are seeing a +7% increase in conversions," Meta said at the time, regarding its image generation features.
While people may associate generative AI with the visually striking and sometimes surreal imagery derived from popular services like Dall-E or Midjourney, it's more likely that the average small business advertiser uses Meta's GenAI tools for more subtle tasks, said Stacy Reed, an online advertising and Facebook ads consultant.
That includes using AI to create multiple versions of an ad's headline, auto-resizing the size of ads so they look appropriate within users' Instagram and Facebook apps, and repositioning certain images within the ads so that the promotions perform better, Reed said.
Advertisers that already write strong, creative copy can ask Meta's GenAI tools for "a little bit more" help, Reed said.
"That's where you win with their AI tools," she said.
Reed said the many small advertisers she supports aren't associating the new features with AI. They "think that Meta is just enhancing the way you build ads," Reed said.
Celina Guerrero, an independent corporate sales and training consultant, said she uses Meta's GenAI tools to help with writing headlines for her ads, but she said she finds Meta's advertising interface to be confusing and constantly changing.
"It is visually overwhelming from a user experience," Guerrero said.
Ahead of a Facebook ad campaign planned for January, Guerrero said she is debating how to use Meta's GenAI tools for more in-depth tasks, like modifying her ad's entire in-line copy.
"I don't want my copy to sound like ChatGPT," Guerrero said, referring to the sterile, run-of-the-mill AI-generated text that's proliferating the web. "I have two options: One, I don't use the variations, or two, I spend an inordinate amount of hours editing it."
Most big companies and advertising agencies are turning to more marketing-specific tools for their generative AI-based ad campaigns, said Jay Pattisall, principal analyst at Forrester. Those services are more robust than Meta's built-in AI ad tools, he said.
Still, the mere introduction of simple GenAI tools is beneficial to Meta considering it dominates the digital ads market along with Google. Meta's generative AI tools just have "to be good enough to squeeze out more investment" from advertisers, said Maurice Rahmey, CEO of performance marketing firm Disruptive Digital and a former Facebook customer manager.
"It's better for their business, even if it's just those small, incremental changes," Rahmey said "It's a business of scale."
What's next for Meta's enterprise play?
With Meta's hiring of Shih from Salesforce in November, some analysts say Meta could make an enterprise technology push with its Llama family of open-source AI models.
Llama's advancements "represent a significant opportunity for businesses to drive more efficiencies and significantly improve the experiences they offer their customers," Meta monetization head John Hegeman said in a statement.
Shih, who was one of CNBC's 2024 changemakers, rejoined Salesforce in 2020 after previously working at the company from 2006 through 2009. As part of her most recent role at Salesforce, Shih helped oversee Einstein GPT for Service and Sales, a GenAI product intended for sales and customer support staff.
During her first stint at Salesforce, Shih created a business app that let users connect their Salesforce customer relationship software with their Facebook connections. In 2009, she wrote "The Facebook Era," a book intended for professionals to better understand how to use social networks for business.
Multiple former Meta AI and product leaders told CNBC that Shih's vast experience will be helpful considering the company has failed in previous attempts at building enterprise software.
Meta announced in May that it plans to shut down Workplace, its business communications product, by 2026. And after buying enterprise startup Kustomer for about $1 billion in 2020, Meta spun it out in 2023 in a deal that was reportedly valued at $250 million.
Musk, a tech billionaire who was one of Trump's top donors and most vocal supporters during his campaign, has emerged as one of the president-elect's closest advisors. His outsized influence over Trump has led to growing consternation among Democrats, foreign leaders and business executives, some of whom compete with Musk's companies. Along with X, Musk runs vehicle maker Tesla, defense contractor SpaceX and brain tech startup Neuralink.
Krishnan will likely work closely with David Sacks, another tech executive who has a long history with Musk. Trump earlier this month named Sacks — a venture capitalist, former PayPal COO and popular podcaster — as "czar" of crypto and AI.
!summarize #alexbregman #mlb #nymets
!summarize #politics #disney #hollywood
Trump on Sunday also tapped Ken Howery, a co-founder of PayPal and Founders Fund, as his pick for U.S. ambassador to the Kingdom of Denmark. And he appointed Michael Kratsios, who was most recently a managing director at tech startup Scale AI, as the director of the White House Office of Science and Technology Policy. Kratsios served as chief technology officer during Trump's first administration.
In addition, Trump named former Uber executive Emil Michael as undersecretary for research and engineering.
!summarize #disney #starwars #disney+
Tech business leaders cheered the choices in social media posts. Former Meta executive David Marcus called Trump's selections "remarkable picks," while Box CEO Aaron Levie said the choices were "very strong."
Since Trump's election victory, a slew of tech companies have thrown their support behind the president-elect — a significant departure from his first term, when the industry at large maintained a tense relationship with Trump.
!summarize #kardashevscale #energy #Science
!summarize #teamsters #kamelaharris #democrats
He noted AI's "positive impact on nearly all aspects of our work," highlighting how the technology was key to rebuilding the company's online advertising business that took a lashing from Apple's iOS privacy update in 2021. Additionally, he said AI underpins Meta's more nascent projects, such as its Ray-Ban Meta smart glasses and experimental Orion augmented reality headset that Zuckerberg believes could represent "the next computing platform."
!summarize #nuclear #space #weapon #energy
!summarize #4thdimension #carlsagan #cosmos
Zuckerberg's comments about AI underscore how the technology has become Meta's top priority, directly impacting the company's business and potentially paving the way for future revenue opportunities. Unlike the company's more conventional services, like Instagram and Facebook, AI is an infrastructure technology that Zuckerberg wants hardwired into its various products, particularly as competitors like OpenAI continue to make inroads with consumers.
While OpenAI's GPT family of AI models help power apps like ChatGPT, Meta's family of Llama AI models feeds the company's newer generative AI features like the Meta AI digital assistant. That chatbot represents Zuckerberg's primary way to introduce generative AI technologies to its billions of users.
Bitcoin Strategic Reserve Anticipation Soars
This ban aligns with Russia’s broader efforts to integrate digital currencies into its financial strategy. Lawmaker Anton Tkachev has recently proposed the creation of a Bitcoin Strategic Reserve to mitigate risks posed by traditional foreign exchange reserves.
Highlighting the vulnerabilities of fiat reserves to inflation and sanctions, Tkachev suggested Bitcoin offers a resilient alternative, as it operates independently of centralized controls. He argued that digital currencies provide protection against geopolitical uncertainties and ensure financial stability in a sanctions-laden environment. The move reflects Russia’s recognition of Bitcoin’s potential to act as a hedge against economic challenges while embracing a decentralized future.
On the other hand, it also comes after President Vladimir Putin signed a crypto taxation law in late November this year. This law officially recognizes digital assets as property.
"Meta AI is on track to being the most used AI assistant in the world by the end of this year," Zuckerberg said at Connect.
The company has been increasingly releasing new generative AI features for advertisers to continue improving the efficiency of its online advertising platform. And with the hiring last month of Clara Shih, who had been Salesforce's CEO of AI, to lead a new business AI group, Meta aims to build a more enterprise-focused unit in the new year.
Meta's all-encompassing approach to AI has led analysts to predict that Meta is positioned for more success in 2025.
Analysts at Jefferies chose Meta as one of generative AI's "winners" heading into 2025, writing in a Dec. 15 note that the company's massive user base represents "one of the richest surfaces to introduce Gen AI tools." Truist Securities analysts said in a note last week that the Meta AI digital assistant could challenge Google's search as "an answer engine for all kinds of queries" and that the social media company is likely to outperform in 2025, potentially benefiting from offering businesses more advanced customer service chatbots.
!summarize #dating #culture #relationships
"We believe META has a unique opportunity to introduce Gen AI tools to the almost 4B users & >200M businesses across its family of apps," the Jefferies analysts wrote.
Meta declined to comment for this article, but pointed to previous statistics and executive comments about AI.
!summarize #kurtvonnegut #lettertothefuture
!summarize #biology #dimensions #science
He launched the Meta AI chatbot in 2023 to rival the generative AI chatbots of competitors, most notably OpenAI's ChatGPT. In April, the company brought it to the forefront of each of the apps in its empire by putting Meta AI in the search bars of Instagram, Facebook, WhatsApp and Messenger.
But because the company doesn't offer a stand-alone Meta AI app, it's difficult to directly compare its usage to similar services like ChatGPT or Anthropic's Claude, said David Curry, the data editor for insights firm Business of Apps.
!summarize #russia #weapons #ship #sinking #mediterranean
When it comes to monthly active users, the most popular of these generative AI chatbot apps is ChatGPT by a wide margin, followed by Google Gemini, Microsoft Copilot, Claude and Perplexity, Curry said.
The Meta AI "standalone website gets less than 10 million views per month, putting it far below the major services (ChatGPT, Gemini, etc) and even lower than some mid-range players like Anthropic," Curry said, based on data he accessed via the Similarweb web-tracking service.
MicroStrategy has prepared and suggested changes to the 2023 Equity Incentive Plan to continue this Bitcoin-centric strategy. Such changes include vesting equities to the new directors to remind the company of the vision set for Bitcoin investment and expansion.
Meta's finance chief, Susan Li, told analysts in July that India has become the company's "largest market for Meta AI usage." That usage has coincided with promising signs of retention and engagement on WhatsApp, Li added.
Among those users is Sonny Ravan, a music producer in Pune, India. Ravan said he finds Meta AI, which he uses through WhatsApp, helpful for learning about the history of songs that he enjoys. He also uses it as a tool to learn about people in the music industry who he plans to work with or meet, describing it as great for preparation.
MicroStrategy’s Bitcoin Holdings and Impact on Valuation
MicroStrategy now owns 439,000 Bitcoins, which are equivalent to about $42 billion at their current price. This means it is amongst the largest owners of Bitcoin in the world, behind only Satoshi Nakamoto, BlackRock’s Bitcoin ETF, and Binance. This shift in the company’s main focus to Bitcoin in 2020 has seen its valuation increase 80 times, with its current market capitalization potentially hitting $82 billion.
Executives at the firm, including the co-founder and executive chairman, Michael Saylor, have maintained high levels of support for the Bitcoin strategy, citing its ability to deliver higher growth rates in the future.
Sathish Thiyagarajan, 30, a technical support engineer for marketing tech firm GoX.AI, said he's increasingly using Meta AI as a search tool via WhatsApp, which he noted dominates the Indian market for mobile internet communications.
"While I'm talking with my family or my friends, if they're saying something to me and I have to search something, I'm not going to go to Google," said Thiyagarajan, of Chennai, India. "I'm just going to put the phone in the speaker mode, and I'll immediately search through Meta AI."
Stock Performance Amid Bitcoin Volatility
MicroStrategy’s stock (MSTR) has fallen for some time, even though it is featured in the NASDAQ 100 Index. On Monday, the stock fell 8.78% to $332, down 19% on the week and 17.65% on the month. From its high of $472 in November, the stock price has now pulled back by 30%.
Other factors include the recent fluctuation in the bitcoin market, which has also affected the firm’s stock. Bitcoin reached an ATH at $ 108k, yet there is pressure selling, and it has gone down to $90k, which marked a weekly loss of 11.52%.
Nevertheless, MicroStrategy sees its Bitcoin-focused strategy and future growth in the same terms and expects a more favorable legal framework in the United States.
SonicX facilitates a smooth onboarding experience through account abstraction, allowing TikTok users to log in with their TikTok accounts. This approach removes the necessity of creating and linking a web3 wallet, as one is automatically generated for them. Additionally, transactions carried out within the app are gasless, enabling users to participate in blockchain activities without the need to sign any transactions. As a result, users enjoy a smooth and familiar experience similar to using traditional Web2 applications, where processes are straightforward and hassle-free.
For promotional efforts, SonicX uses targeted advertising on TikTok and collaborates with content creators to optimize campaign visibility through the platform’s algorithm. Users can easily navigate to SonicX or Sonic’s official TikTok through links provided in advertisements. Furthermore, the Sonic SVM account functions as a central hub for branded challenges, live streams, and interactive games, emphasizing both gaming and blockchain education and providing users with straightforward guides and tutorials.
However, Thiyagarajan said he only uses Meta AI when he's on his phone. If he's at his computer, OpenAI's ChatGPT is his preferred AI chatbot.
Not everyone is a fan of Meta AI's bundling into WhatsApp's search functions.
Jawhar Sircar, 72, a retired government official in Kolkata, India, called the Meta AI search feature in WhatsApp "quite a nuisance." That's because whenever a user pauses while typing out a name in the search-find box, the Meta AI technology quickly "picks up whatever has been typed" and generates what he describes as unnecessary search prompt suggestions.
A snapshot for the SONIC token distribution has yet to be taken, which means that new users joining SonicX on TikTok remain eligible for the airdrop scheduled for January, according to a representative from Sonic SVM. With TikTok boasting over 1 billion monthly active users, projected to exceed 2 billion by 2029, there lies an opportunity for blockchain adoption through this social media platform, particularly among the Gen Z demographic.
Sonic SVM is focused on creating a TikTok Chain via its App Layer, facilitating smooth integration for various projects. Recently, the team unveiled several new games that will be launching on SonicX.app, including Hunting Field and Fomoney2048. These initiatives represent the latest phase of Sonic SVM’s preparations for the upcoming Token Generation Event (TGE).
As far as the popularity of Meta AI in India, Sircar said he thinks the feature is mostly used by companies, technologists and other professionals who "are getting hooked to AI" alongside the Indian government's continued investment in regional computing infrastructure.
"Professionals and companies have started using AI, but the general user has no need, at least not on the Meta platforms," Sircar wrote in an email.
!summarize #science #physics #god
Meta's AI strategy for advertisers
Advertising is still the key to revenue.
Meta said in December that over 1 million advertisers had used the company's GenAI tools to create more than 15 million ads in a single month.
"We estimate that businesses using image generation are seeing a +7% increase in conversions," Meta said at the time, regarding its image generation features.
!summarize #atom #nano #physics
While people may associate generative AI with the visually striking and sometimes surreal imagery derived from popular services like Dall-E or Midjourney, it's more likely that the average small business advertiser uses Meta's GenAI tools for more subtle tasks, said Stacy Reed, an online advertising and Facebook ads consultant.
That includes using AI to create multiple versions of an ad's headline, auto-resizing the size of ads so they look appropriate within users' Instagram and Facebook apps, and repositioning certain images within the ads so that the promotions perform better, Reed said.
!summarize #disney #mufasa #hollywood #movies
Advertisers that already write strong, creative copy can ask Meta's GenAI tools for "a little bit more" help, Reed said.
"That's where you win with their AI tools," she said.
Reed said the many small advertisers she supports aren't associating the new features with AI. They "think that Meta is just enhancing the way you build ads," Reed said.
Celina Guerrero, an independent corporate sales and training consultant, said she uses Meta's GenAI tools to help with writing headlines for her ads, but she said she finds Meta's advertising interface to be confusing and constantly changing.
"It is visually overwhelming from a user experience," Guerrero said.
Ahead of a Facebook ad campaign planned for January, Guerrero said she is debating how to use Meta's GenAI tools for more in-depth tasks, like modifying her ad's entire in-line copy.
!summarize #quantum #physics #science #universe
"I don't want my copy to sound like ChatGPT," Guerrero said, referring to the sterile, run-of-the-mill AI-generated text that's proliferating the web. "I have two options: One, I don't use the variations, or two, I spend an inordinate amount of hours editing it."
Most big companies and advertising agencies are turning to more marketing-specific tools for their generative AI-based ad campaigns, said Jay Pattisall, principal analyst at Forrester. Those services are more robust than Meta's built-in AI ad tools, he said.
!summarize #china #economy #lostdecade
Still, the mere introduction of simple GenAI tools is beneficial to Meta considering it dominates the digital ads market along with Google. Meta's generative AI tools just have "to be good enough to squeeze out more investment" from advertisers, said Maurice Rahmey, CEO of performance marketing firm Disruptive Digital and a former Facebook customer manager.
"It's better for their business, even if it's just those small, incremental changes," Rahmey said "It's a business of scale."
!summarize #simulation #ai #romanyampolskiy #physics
What's next for Meta's enterprise play?
With Meta's hiring of Shih from Salesforce in November, some analysts say Meta could make an enterprise technology push with its Llama family of open-source AI models.
Llama's advancements "represent a significant opportunity for businesses to drive more efficiencies and significantly improve the experiences they offer their customers," Meta monetization head John Hegeman said in a statement.
!summarize #jackneane #iran #geopolitics
Shih, who was one of CNBC's 2024 changemakers, rejoined Salesforce in 2020 after previously working at the company from 2006 through 2009. As part of her most recent role at Salesforce, Shih helped oversee Einstein GPT for Service and Sales, a GenAI product intended for sales and customer support staff.
During her first stint at Salesforce, Shih created a business app that let users connect their Salesforce customer relationship software with their Facebook connections. In 2009, she wrote "The Facebook Era," a book intended for professionals to better understand how to use social networks for business.
!summarize #nyyankees #paulgoldschmidt #mikerizzo #mlb
Multiple former Meta AI and product leaders told CNBC that Shih's vast experience will be helpful considering the company has failed in previous attempts at building enterprise software.
Meta announced in May that it plans to shut down Workplace, its business communications product, by 2026. And after buying enterprise startup Kustomer for about $1 billion in 2020, Meta spun it out in 2023 in a deal that was reportedly valued at $250 million.