Perplexity is reportedly marketing its ad products as a premium alternative to Google’s, emphasizing its platform’s ability to reach educated, high-income consumers, per CNBC. But some analysts have expressed concerns about the scale, reach and targeting capabilities of ads on Perplexity.

Illustrating the challenge of incorporating ads into AI-generated content, Microsoft only briefly explored showing ads in the responses given by its chatbot on Bing. It quietly withdrew the “sponsored results” after a few weeks.