The 'New Farmer' Phenomenon

The term "new farmer" encapsulates the rise of rural social media celebrities who are using platforms like Douyin and Weibo to document and commercialize their way of life. Notable figures include:

• Li Ziqi and Dianxi Xiaoge: Pioneering influencers who have gained massive followings.
• Sister Yu: With over 23 million followers, she showcases the rustic charm of northeast China.
• Peng Chuanming: A Fujian farmer whose videos on traditional tea-making have captivated millions.

These influencers tap into urban dwellers' nostalgia and desire for authenticity, offering a glimpse into a life many thought lost to China's rapid development.