“It’s a bit of a fine line, but that’s going to evolve,” he told TechCrunch about how the Academy is assessing the use of artificial intelligence in music. “My hope is that we can continue to celebrate human creativity at the highest level.”
The rise of AI has consumed the arts, just as it has Silicon Valley. Everyone is pondering: Will AI replace me? And within music — what happens to copyright? Royalties? To the hard work I’ve put into my craft? Mason said there are indeed concerns sweeping the industry. Some people are scared and nervous, while others are excited and optimistic. Some artists are sending cease-and-desist letters to get unauthorized deepfakes of themselves taken down, while others are embracing their AI versions — so long as they get paid.