“If you’re reading this, you’re one of the first 10 million users on Bluesky!” the company said in a post. Bluesky also has a fun easter egg on its home page: When you click the celebration emoji, you can see your joining number on the platform and share it to your friends.

Last month, Brazil’s top court banned X in the country and established a fine for users accessing the service using a VPN. Post that, other social networks such as Meta’s Threads and Bluesky soared in popularity. Currently, those apps are in the top 10 spots in the App Store and Play Store ratings for the social media category in Brazil.