Apart from the U.S., this event will take place in countries including Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.K., and Turkey. Amazon will hold Big Deals Day in Japan later in October.

Prime Members will have a deal for them every five minutes during the event, the company said. It has also prepared a holiday gift guide along. Earlier this year, Amazon made its AI shopping assistant Rufus available to all U.S.-based users. And it will hope that more shoppers use it.