“I think were going to add a whole new category of content which is AI generated or AI summarized content, or existing content pulled together by AI in some way,” the Meta CEO said. “And I think that that’s gonna be very exciting for Facebook and Instagram and maybe Threads, or other kinds of feed experiences over time.”

Zuckerberg touted the company’s Llama large language model and the success of products it powers, such as the Meta AI chatbot that is now used by more than 500 million users every month. But Llama will increasingly play a role across Meta’s business, Zuckerberg said, including tools for business customers and advertisers.