If you’re familiar with AI chatbots such as ChatGPT or Gemini, Rufus is very much along the same lines. It’s trained on “Amazon’s extensive product catalog, customer reviews, community Q&As, and information from across the web”, which it then sifts through, connects together, and summarizes to respond to your questions.

These bots, however, don’t just copy and paste information—they’re designed to generate fresh and original responses, so (as always with these AI models) mistakes can be made. Amazon says Rufus “may not always get things right,” so it’s worth double-checking important details—don’t assume everything Rufus sells is 100 percent correct, and don’t share private or personal information with it.