“We bring together billing and data in a single platform,” Morales said. “Traditional billing tools are far removed from the product, centered around commercial constructs like a ‘subscription’ or ‘contract.’ Orb starts with ingesting raw product usage, and enables our users to define any pricing logic on top of that.”

While Orb has no shortage of rivals in the billing space, business is good, Morales tells me. Orb’s revenue grew close to 5x in the past year, while the company’s customer base tripled to include brands like Vercel, Replit, Pinecone, and Perplexity.