OpenAI noted that today's web search is not as useful as it once was, claiming that obtaining relevant answers often requires "a lot of effort." With ChatGPT Search, users will no longer need to conduct multiple search queries or browse links. Instead, the chatbot can provide a "better answer" to search requests and further refine results through follow-up questions.

ChatGPT search results will now include the sources consulted by the chatbot, displayed in a sidebar on the right. OpenAI explains that its search model uses a fine-tuned version of GPT-4, trained with novel, "synthetic" data generation techniques. These search results are powered by unnamed third-party search providers, along with high-quality content partners to further refine accuracy.