And I was in San Francisco in my apartment. I realized that all I had in my fridge was a bottle of hot sauce. And this was a common problem for me and it didn't make sense to me. This was 2012 and we were ordering everything online except for groceries. And here it is. There's a trillion-dollar category that's still stuck offline. And so I decided that I was going to bring this category online.

I started coding the first version of Instacart and three weeks later Instacart was born. And at the time, because I was the only one in the company, I placed my order and then went to the store, picked up my groceries, and delivered them to myself. And of course, I gave myself a nice tip.