It's much tougher now to create and sell your own products online. In the past, when Google was more fair with its search results, you could work hard to make a good website and get good visibility on search engines. But that's not the case anymore. Even if your product is the best match for a search, you’ll be lucky to appear in the top 10 pages of results. Good visibility is really hard to achieve because big companies spend tons of money on ads for search terms, and often the links you see are not relevant to what you're looking for. I can't imagine how bad it is when you lose total control of your product advertising and delivery.