Amazon CEO Andy Jassy said last month that employees have built or are in the process of building roughly 1,000 generative AI applications across the company. Its cloud unit offers a chatbot for businesses, called Q. In commerce, the company has rolled out services for consumers as well as its millions of third-party sellers.

Amazon is also exploring ways that artificial intelligence can address medical needs. The company is testing a chatbot on its website and mobile app called "Health AI," which can answer health and wellness questions, "provide common care options for health care needs," and suggest products.