Hallmark is Raising The Price of Its Streaming Service & Renaming It To Hallmark+
Today Hallmark announced that it is relaunching its Hallmark Movies Now streaming service as Hallmark+ this fall. With this change, Hallmark will also raise the price $2 a month to $7.99 a month or $79.99 a year.
The new Hallmark+ will include more original content exclusively on its streaming service. Subscribers will also get a $5 Hallmark Gold Crown Store coupon every month. Unlimited eCards, rewards, and a surprise gift.
“Hallmark+ marks a seminal moment for Hallmark,” said Mike Perry, President & CEO, Hallmark. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”