EBay has faced increased competition in e-commerce from rivals like Amazon, Walmart and Etsy, as well as low-cost upstarts Temu and Shein, which both have ties to China. To keep buyers and sellers returning to its site, the company has leaned into so-called "focus categories," such as collectible sneakers, used luxury goods and auto parts. It'd also announced artificial intelligence tools that provide personalized recommendations for shoppers and streamline the creation of seller listings.