Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue
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Let's dive deeper into Amazon's sports streaming efforts, including its investments, technology, and innovation.
Investments in Sports Media Rights
Amazon has invested heavily in acquiring expensive sports media rights, including:
These investments have given Amazon access to a vast library of sports content, including live events, highlights, and original programming.
Cloud Computing Infrastructure
Amazon's investments in cloud computing infrastructure are critical to its sports streaming efforts. The company is leveraging its $100 billion Amazon Web Services (AWS) business to deliver high-quality streams with reduced latency.
AWS provides a scalable and secure infrastructure for Amazon to host its sports content, including:
Prime Vision
Amazon's Prime Vision is a unique viewing option that incorporates additional circles, colors, orbs, and other digital shadings to enhance the viewing experience. This technology is powered by machine learning and RFID chips embedded on each player.
Prime Vision offers several Features, including:
While Prime Vision is an impressive technology, it may not be for every NFL fan. Neiman acknowledged that some viewers may prefer the traditional broadcast experience. However, the company is investing in the experience to serve a segment of fans who want more, including those who want advanced stats, alternate streams, and AI integrations.
Audience-Based Advertising
Amazon's audience-based advertising model allows brands to tailor ads to specific customer segments, using the company's vast data trove on over 200 million Prime members.
This approach enables brands to reach their target audience more effectively, by using data and analytics to identify the most relevant and effective ad creative. Amazon's audience-based advertising model has helped bring 50 new advertisers to NFL programming, according to Neiman.
Experimentation and Innovation
Amazon is pushing the envelope on the consumer viewing experience, both during games and commercial breaks. The company is experimenting with new formats, such as:
These experiments are aimed at enhancing the viewing experience and providing more value to Prime members. As Neiman said, "Sports fans are incredibly passionate about their teams and leagues and the games. It's an area where there's endless opportunity for innovation."
Overall, Amazon's sports streaming efforts are focused on delivering high-quality content, innovative technology, and enhanced user experience. By investing in sports media rights, cloud computing infrastructure, and audience-based advertising, Amazon is well-positioned to dominate the sports streaming landscape.
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