Ford like so many Auto makers thought High prices big profits unfortunately they forgot that when you have gained the 15& of the initial buyers who can afford the high price and like tech The next 60% are going to be a hard sell. Ford always known as a midstream car and commercial maker tried to move up market where the likes of Mercedes and BMW live (and they are struggling to sell high priced vehicles) so Ford are doomed. Foreign made cars need very high tariffs to make them realistically priced the Chinese are dumping their cheap cars this needs to stop but I think Ford will be gone in 5 years. Victims of the green lobby.