Meta's all-encompassing approach to AI has led analysts to predict that Meta is positioned for more success in 2025.

Analysts at Jefferies chose Meta as one of generative AI's "winners" heading into 2025, writing in a Dec. 15 note that the company's massive user base represents "one of the richest surfaces to introduce Gen AI tools." Truist Securities analysts said in a note last week that the Meta AI digital assistant could challenge Google's search as "an answer engine for all kinds of queries" and that the social media company is likely to outperform in 2025, potentially benefiting from offering businesses more advanced customer service chatbots.