The other one, though, is culture, is the other piece you brought up. I distinctly remember at Microsoft in the late 90s, walking around campus and there were just all the folks sort of saying, God, we must be God's gifts to mankind because we are so good now that the market also recognizes it, except that it was obviously the beginning of the end in some sense, right? The day hubris takes over and you're not grounded in what made you, first of all, successful.

That customer feedback loop, that hunger to learn, to experiment, to do things, which startups do. And so I picked up this cultural frame from Carol Dweck at Stanford around growth mindset, and I said, God, we don't want to be these know-it-alls, but we want to be learn-it-alls. And that has been a godsend, right? Because, one, it is not considered new dogma from a new CEO. It is something that I think spoke to people as humans. It helps us be better parents,