Tesla Cybertruck Killing Ford F150 Lightning Demand
Back in January, 2024 Ford cut production of the 2024 Ford F-150 Lightning in half. A few months later, Ford also trimmed its workforce at the Rouge plant, shifting some to other facilities and offering others retirement packages. Production of the 2025 Ford F-150 was slated to begin in November, but now, Ford will instead idle assembly lines for seven weeks.
Automotive News, FoMoCo will idle production of the Ford F-150 Lightning at the Rouge facility for seven weeks, starting at the end of the day on November 15th, 2024 and resuming on January 6th, 2025.
Tesla Cybertruck has over double the sales of the Ford F150 Lightning after only starting sales this year.
Tesla Cybertruck is clearly killing demand for the Ford F150 Lightning.
Ford was selling about 1700 per month and sales are falling. The Ford September sales were before the lower cost Cybertruck arrived in October.
Tesla has shifted from selling $100,000-140,000 foundation models to $80,000 model Cybertrucks in October, 2024. Ford sales had already fallen before the new lower priced models. Ford sales have likely fallen below 1000 units per month and will have inventory through February, 2025.
Ford F-150 Lightning Plant To Be Idled From November To 2025
Ford F-150 Lightning production at the Rouge Electric Vehicle Center will be idled from November to 2025 amid weaker than expected demand.
Back in January, The Blue Oval confirmed that production of the 2024 Ford F-150 Lightning at the Rouge Electric Vehicle Center would be cut in half as demand for all-electric vehicles, in general, began to stabilize after a rapid start. A few months later, Ford also trimmed its workforce at the Rouge plant, shifting some to other facilities and offering others retirement packages. Previously, production of the 2025 Ford F-150 was slated to begin in November, but now, it seems as if the automaker will instead idle assembly lines for some time.
According to Automotive News, FoMoCo will idle production of the Ford F-150 Lightning at the Rouge facility for seven weeks, starting at the end of the day on November 15th, 2024 and resuming on January 6th, 2025 – a pause that includes the traditional weeklong holiday break. The move comes amid slower-than-expected demand for the EV pickup, and Ford has already notified its suppliers of the newly adjusted production schedule.