AMD's recently launched Instinct MI300 GPU has quickly become a massive revenue driver for the company, rivaling its entire CPU business in sales. It is a significant milestone for AMD in the competitive AI hardware market, where it has traditionally lagged behind industry leader Nvidia.

During the company's latest earnings call, AMD CEO Lisa Su said that the data center GPU business, primarily driven by the Instinct MI300, has exceeded initial expectations. "We're actually seeing now our [AI] GPU business really approaching the scale of our CPU business," she said.