When Cook became Apple’s CEO in the summer of 2011, the company faced a very different situation:

• Its market value was approximately $350 billion.
• The company relied heavily on the iPhone and the Mac.
• Apple was perceived as a niche hardware manufacturer.

By contrast, today, Apple is:

• The world’s most valuable company, being the first to exceed a $3 trillion valuation.
• A diversified ecosystem that includes hardware, software, and services.
• A leading player in several technology sectors.