Cloud Computing and Acquisition (2010-2014)
In 2010, ServiceNow began its transition to a cloud-based model, migrating its products to a cloud infrastructure. This move allowed the company to offer its solutions on a subscription-based model, making them more accessible to smaller and medium-sized businesses.
The cloud transition was a strategic move by ServiceNow to reduce its infrastructure costs, improve scalability, and enhance the overall customer experience. The company also saw an opportunity to provide its solutions to a wider range of customers, including those who may not have had the resources or budget for on-premises installations.