UMG’s new partnership comes as it is involved in lawsuits against AI music generator sites and Anthropic, and in May, it ended a short stand-off with TikTok by signing a new licensing arrangement that covered, among other things, AI-generated music.

Klay is also run by chief content officer Thomas Hesse, who was previously Sony Music Entertainment’s president. Former Google Deepmind researcher Björn Winckler, who led the development of Google’s Lyria AI music model, is joining the company as its head of research.